Food photography involves capturing appealing images of your food. It’s what makes your customers want to order your food or not.
These pictures can be used for your Cookin website, social media platforms, and printable advertisements.
High-quality images are crucial for:
- Capturing clear visual representations of your food
- Attracting new customers
- Creating desire and trust for your brand
- Marketing your business
💡PRO-TIP:
Hiring a professional photographer can enhance your brand’s image and professionalism, making a positive impression on potential customers.
Food Photography Do’s
DO capture authentic images
DO shoot your photos in daylight
DO photograph in a bright setting with a clean, uncluttered background
DO ensure photos are clear and in focus
DO position your dishes so they are centred within the image frame
DO turn off overhead lights/lamps when taking photos
Food Photography Don’ts
We strongly advise against uploading photos from Google or the internet that you don’t own.
DO NOT take photos in portrait mode (on your phone)
DO NOT take photos at night
DO NOT take photos with a flash
DO NOT zoom in too closely
DO NOT use excessive pre-set filters
Headshots
Your headshot is a photo of you looking professional in your workplace, allowing your personality to show. It’s used on websites and social media.
Why it’s important:
It shows your dedication to your business, which is appealing and helps attract new customers.
💡PRO-TIP:
Let your personality shine by having someone you’re comfortable with take your headshot. Relax and capture a variety of images to ensure you have plenty of options to choose from.
Crop the photo around the mid-torso area to highlight your face.
Recommendations:
- Bright natural lighting
- Candid smile
- Dressed appropriately for cooking
- Preferably taken in a kitchen setting
- Look slightly to your left
- You will appear more relaxed and genuine
- Our web design is optimized for a leftward gaze
Things you should avoid:
- DO NOT look directly at the camera
- Often feels awkward, makes you look startled
- DO NOT use busy and cluttered backgrounds
- DO NOT wear clothing with brand logos
- DO NOT wear clothing with heavy patterns, stripes and prints
- DO NOT take a selfie
